We provide research to a wide range of businesses including IT, professional services, travel, tourism, sport, entertainment, human resources, wholesale and retail. Our services range from major staff, customer and branding research to business unit level customised research. The empathic team possesses 'real world' business expertise and experience to deliver more than just a report of research results. Our reports include recommendations that are informed by practical business management experience. This means that we take the facts obtained through research and place them into the context of your business. We turn facts into clear 'understanding' to inform the decisions that are crucial to your business; in other words, we take the guesswork out of business decisions.
 

Our research director has worked as a marketing manager, product manager and retail manager. His research abilities have received international acclaim across a range of industries. With work published in academic and industry publications, our research director's expertise is well- documented. Having worked as the Global Research Director for one of Australia's icon brands, our research director designed and implemented the global research used by this $1.7 billion company with over 1,000 retail outlets and more than 6,000 staff. He has conducted primary research across Australia, New Zealand, North America, South Africa and the UK. Your business will benefit from this unparalleled breadth and depth of experience.
 

These research projects were conducted for a broad variety of purposes including product development, product testing, advertisement testing, major re-branding, brand use tracking and to gain a deeper understanding of purchasing decisions in business-to-consumer and business-to-business environments. We deliver research to suit any purpose.
 

We have a suite of standard research services to meet essential business information needs.

Our standard research services include:
satisfactor - customer satisfaction measurement
brand builder - brand awareness and brand strength/health
loyaltimeter - staff satisfaction and commitment
infiltrator - mystery shopping & competitor intelligence gathering

We also deliver customised research to meet any information need. Our research director will personally manage your requirements from working with you to define your information needs, through the design of the research project, selecting the most appropriate method of data collection to analysing and reporting results.

Our researchers are highly skilled in qualitative and quantitative research techniques and will use the most appropriate research method for your information needs and budget. Research requires the flexibility and adaptability that we deliver.

The typical data collection methods that we offer include:

Web-based online surveys
Paper-based self-completion surveys
Telephone surveys
In-depth interviews
Focus groups
Mystery shopping

We deliver professional research services at affordable prices, without compromising on quality!